Bernie Sanders Is Targeting California Voters With Live Video Ads

Traction Labs uses his speech and Dave Matthews concert

On Monday, not long before Democratic presidential candidate Hillary Clinton unofficially clinched her party's nomination for the generation election, U.S. Sen. Bernie Sanders unofficially became the first presidential candidate to use live video ads.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.