Bernie Sanders Is Targeting California Voters With Live Video Ads

Traction Labs uses his speech and Dave Matthews concert

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On Monday, not long before Democratic presidential candidate Hillary Clinton unofficially clinched her party's nomination for the generation election, U.S. Sen. Bernie Sanders unofficially became the first presidential candidate to use live video ads.

At a major rally in San Francisco on Monday afternoon ahead of today's California and New Jersey primaries, Sanders gave a speech before a star-studded concert that included a performance by Dave Matthews. But the concert wasn't just for those who could make it in-person; the Sanders Campaign and Revolution Messaging turned 15- and 30-second bits of the live



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