Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion.
Millions of US Instagram users are adjusting to marketing from brands, and the ads are even leading to an influx of new followers for the companies. If there is a brand that is benefiting from the new advertising avenue, it is Ben & Jerry’s, according to data shared by top Instagram tracking firms Statigram and Curalate.
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