Belvedere Vodka CEO Makes a Plea for Truth in Advertising

Authenticity is the only way to shore up consumer confidence, Rodney Williams warns marketers at Brandweek

Rodney Williams at Brandweek
Rodney Williams cautions marketers against adding to the misinformation that's already so prevalent in our fake news era. Sean T. Smith for Adweek

PALM SPRINGS, Calif.—Which of the following statements is true?

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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