Beekman 1802’s Iconic Goats Star in New Snapchat AR Lens

The brand’s new probiotic skincare products debuted in 400 Ulta Beauty stores nationwide

The company started on the historic Beekman farm 12 years ago, with 100 goats Beekman 1802/Snap Inc.

Skincare brand Beekman 1802 wants to get Snapchatters’ goat.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.