Beauty Marketers Discuss 3 Ways the Industry Is Changing Amid Covid-19

Representatives from Estée Lauder, e.l.f. Cosmetics and Ulta Beauty talk industry trends and social change

Screenshot of virtual event
Jodie Kennedy, director of CPG at Snap, Inc., led a conversation about the shifting beauty industry. Adweek

Like most other industries, the world of beauty has been hit hard during the pandemic. With temporary store closures and consumers sheltering in place, cosmetic giants such as L’Oréal and Estée Lauder have reported a drop in sales. Even Johnson & Johnson, which owns skin care brands Neutrogena and Aveeno, recently noted that demand for its beauty products has declined since the outbreak of Covid-19.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.