Beats Electronics Acquires Mog

Rapper Dr. Dre's headphone makers scoop up digital streaming service

As the race to be the leader in the digital music streaming industry intensifies, even headphone manufacturers are getting in on the action. On Monday, Beats Electronics announced the acquisition of Mog, a digital music competitor to sites like Spotify and Rdio for an undisclosed amount.

The L.A. Times reported via anonymous sources that the deal is worth less than $10 million, while the New York Times reports the deal to be worth about $16 million.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in