Beats by Dr. Dre jumped into the TikTok campaign fray for the first time, teaming up with global creative digital agency AnalogFolk on the creation of a new music video for singer and songwriter Ashnikko.
The #BeatsDaisyChallenge goes live on TikTok Saturday, July 11. The TikTok community will participate over a four-week period in separate challenges tied to the four new colors for Beats by Dr. Dre’s PowerbeatsPro headphones: Glacier Blue, Spring Yellow, Cloud Pink and Lava Red.
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