Beats by Dr. Dre Sets Its First-Ever Campaign on TikTok

The #BeatsDaisyChallenge will let the community contribute to Ashnikko’s new video


Beats by Dr. Dre jumped into the TikTok campaign fray for the first time, teaming up with global creative digital agency AnalogFolk on the creation of a new music video for singer and songwriter Ashnikko.

The #BeatsDaisyChallenge goes live on TikTok Saturday, July 11. The TikTok community will participate over a four-week period in separate challenges tied to the four new colors for Beats by Dr. Dre’s PowerbeatsPro headphones: Glacier Blue, Spring Yellow, Cloud Pink and Lava Red.

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