Social Pro Daily

Beats by Dr. Dre Sets Its First-Ever Campaign on TikTok

The #BeatsDaisyChallenge will let the community contribute to Ashnikko’s new video

Spring Yellow is four new colors for Beats by Dr. Dre’s PowerbeatsPro headphones Beats by Dr. Dre/AnalogFolk/TikTok

By David Cohen

July 10, 2020

Beats by Dr. Dre jumped into the TikTok campaign fray for the first time, teaming up with global creative digital agency AnalogFolk on the creation of a new music video for singer and songwriter Ashnikko.

David Cohen
@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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