BBC's Interrupted Dad Is Back in an Ad for Twitter About Getting Interrupted

Robert Kelly wants to show you how to stay focused and avoid distractions

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Robert Kelly went from respected global policy pundit to internet sensation overnight in 2017, when his live interview with BBC News was charmingly derailed by his young children. Long before Zoom call interruptions were a common workplace occurrence, his brief moment of awkwardness seemed fascinatingly novel.

Kelly, a professor based in South Korea, has remained a frequent face on international broadcasts, thanks to his insights on policy rather than his meme-famous family. But now he’s returned to the moment that made him a star of internet culture by starring in an ad for Twitter’s conversational control tools.

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