Barack Obama Stars in Snapchat PSA Aimed at Younger and First-Time Voters

Future installments will feature John Kasich, Arnold Schwarzenegger

Snap released the Barack Obama PSAs in anticipation of National Voter Registration Day Sept. 22 Snap Inc.

Former President Barack Obama is being featured in public-service announcements from Snapchat aimed at encouraging first-time and younger voters to register to vote via a new in-application tool that enables them to do so.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.