How a Banking App May Market in the U.S.
Smartphone banking app N26 may have a sizeable portion of U.S. bank customers using its services by next year, the Berlin-based FinTech startup’s CEO told Reuters.
“We see the U.S. as a big opportunity, because digital banking is underdeveloped,” N26 CEO Valentin Stalf told Reuters for an article published on Monday in the New York Times. “There are no clear rivals for us there.”
Current Marketing Methods May Translate
The app targets 18- to 35-year-old customers of established banks.
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