Social Pro Daily

Ballmer’s Brilliant Plan: Make Microsoft ‘Cool’

By Patrick Coffee

October 12, 2012

When you try to think of the most groundbreaking “devices and services” company in the world today, the first name that comes to mind is…Microsoft, right?

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
Recommended articles
You Might Like
This is a Profile

TV Has an Identity Problem That Marketers Can No Longer Ignore

By Christine Grammier, Head of Buy Side TV, LiveRamp

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

How Unilever Improved Customer Identity Recognition Five-Fold in Six Weeks

By Dana Moroze

This is a Profile

Stop Talking About the Cookieless Future and Start Taking These Actions

By Scott Howe, CEO, LiveRamp

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}