Bad PR: Malaysia Airlines 'Ultimate Bucket List' Competition
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Straight from the files of What Were You Thinking? comes a “Bucket List”-themed contest from Malaysia Airlines that ranks as the second worst decision recently made by the beleaguered travel brand (the first was to retain its name in the “rebranding” campaign that started Friday with the elimination of 6,000 jobs).
As reported by Time, potential customers in Australia and New Zealand were recently invited to share their “bucket lists” (i.e., lists of things that one has not done before but wants to do before dying) for a chance to win a free ticket.
We don’t even need to tell you why this idea was one of the worst possible choices for the company.
In addition to the offer of a free economy-class ticket, the prize also included free iPads, presumably to allow for more revealing pics like this one:
Picture sent to me of a Malaysia Airlines flight out of Australia today to...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in