Bad PR: Malaysia Airlines 'Ultimate Bucket List' Competition

Straight from the files of What Were You Thinking? comes a “Bucket List”-themed contest from Malaysia Airlines that ranks as the second worst decision recently made by the beleaguered travel brand (the first was to retain its name in the “rebranding” campaign that started Friday with the elimination of 6,000 jobs).

As reported by Time, potential customers in Australia and New Zealand were recently invited to share their “bucket lists” (i.e., lists of things that one has not done before but wants to do before dying) for a chance to win a free ticket.