Bacardi and Major Lazer's Snapchat Lenses Turn You Into the Star of Your Own Music Video

User content will be used in an animated film 'Front of the Line'


As a part of their ongoing “Sound of Rum” campaign, Barcardi and Major Lazer now want to let Snapchat users turn their augmented selfies into their own Caribbean music videos.

This week, the brand and the band launched two sponsored lenses on Snapchat using the app’s AR technology. The lenses, which became available on Thursday and feature part of Major Lazer’s hit song “Front of the Line,” let users appear with flashing lights and Bacardi bottles around their head or put parts of their face into an orange vortex.

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