Bacardi and Major Lazer’s Snapchat Lenses Turn You Into the Star of Your Own Music Video

User content will be used in an animated film 'Front of the Line'

Bacardi and Major Lazer collaborated on a pair of Snapchat sponsored lenses. Photo Illustration: Dianna McDougall; Source: Snapchat

As a part of their ongoing “Sound of Rum” campaign, Barcardi and Major Lazer now want to let Snapchat users turn their augmented selfies into their own Caribbean music videos.

@martyswant Marty Swant is a former technology staff writer for Adweek.