We All Need Baby Yoda Right Now, and Covid-19 Has Kept the Cute Little Creature Popular

The Child from The Mandalorian's fame goes beyond his cuteness

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

A year and a half ago, Lucasfilm announced that writer/producer Jon Favreau’s new Star Wars series would be called The Mandalorian and would feature Bryce Dallas Howard as director for its fourth episode. For Howard, already a seasoned actress, Mandalorian would not only be her first major directing gig, but also the first time a woman would sit behind the camera for one of the most successful movie franchises in history.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 4, 2020, issue of Adweek magazine. Click here to subscribe.