B2B Marketing Is Going Through a Technological Revolution and CMOs Are Ready to Invest
The space is nearing $5 billion in online ad spend alone
eMarketer announced its first B2B digital advertising forecast, predicting the space will total $4.6 billion in 2018.
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Much of the chatter about digital transformation has focused on the innovative ways that consumer-facing companies like Nestle, L’Oreal, Coca-Cola, Dell and Unilever have used technology to go from traditional marketers to cutting edge. Yet the unrelenting investment and increasing technological sophistication of the business-to-business space is seeing a new slate of companies elbowing their way into the conversation.
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