B2B Marketing Is Going Through a Technological Revolution and CMOs Are Ready to Invest

The space is nearing $5 billion in online ad spend alone

eMarketer announced its first B2B digital advertising forecast, predicting the space will total $4.6 billion in 2018. Getty Images

Much of the chatter about digital transformation has focused on the innovative ways that consumer-facing companies like Nestle, L’Oreal, Coca-Cola, Dell and Unilever have used technology to go from traditional marketers to cutting edge. Yet the unrelenting investment and increasing technological sophistication of the business-to-business space is seeing a new slate of companies elbowing their way into the conversation.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

head of global agency and channel sales at LinkedIn