The challenge
The broader marketing world seems to be moving faster than ever. But the b-to-b world tends to be stuck working in a mode of legacy; a sort of slumber that rests on the satisfying feeling that things in b-to-b just move a little slower.
B-to-b marketing and sales teams tend to approach their work in a very linear fashion. Marketing paves the way by moving target audiences through the upper funnel and turning them into leads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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