Under normal circumstances, Axios is still weeks away from releasing its app. The more time to beta test, the better. But with COVID-19 striking across the U.S., the political and news media company pushed up the timeline, and today the app—for iOS users—goes live.
“We saw a real need in the market for this. We didn’t want to wait. People need it now,” said Axios chief product officer Mike Berkley.
Building a publisher app in 2020 looks very different than the early days, when media companies hired consultants to determine which path—mobile website or app—paved the way to riches.