Axel Springer Will Merge Insider Inc. and eMarketer Next Year

Move comes as German publisher nears deal to go private

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Insider Inc., the publisher of Business Insider, Markets Insider and Insider, will combine with eMarketer in 2020 in an effort to bolster the business-to-business digital research and intelligence services that both companies provide, Axel Springer said Thursday.

The German publisher, which owns both properties, said Insider Inc. and eMarketer will combine as of Jan. 1, with the goal of strengthening Business Insider’s B2B data product, Business Insider Intelligence, and broadening eMarketer’s reach and capabilities.

Henry Blodget, the founder and CEO of Insider Inc.,



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