Avoiding These 3 Brand Risks That Originate From Personalization at Scale

And how machines can help you do this

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AI and machines’ ability to learn introduces a host of new opportunities for brands and content producers, most notably hyper-personalization at unprecedented scale. This ranges from big, unstructured data analysis to advanced segmentation, from anthropomorphized virtual agents to all manner of biometrically enabled recognition, such capabilities enable altogether new modes of personalization but also come with a host of new risks.