Avoiding These 3 Brand Risks That Originate From Personalization at Scale

And how machines can help you do this

there is a laboratory; in the middle of the main desk is a hologram of a brain
Creating AI that keeps humans in mind. iStock

AI and machines’ ability to learn introduces a host of new opportunities for brands and content producers, most notably hyper-personalization at unprecedented scale. This ranges from big, unstructured data analysis to advanced segmentation, from anthropomorphized virtual agents to all manner of biometrically enabled recognition, such capabilities enable altogether new modes of personalization but also come with a host of new risks.

@JessGroopman Jessica Groopman is the co-founder of Kaleido Insights and an industry analyst and strategic advisor.