Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Partnership marketing—historically known as “affiliate marketing”—offers a number of potential benefits to brands that are willing to employ the technique.
The term refers to any outcome-based partnership enabled at scale by digital technology, and two of the advantages of the method (“outcome-based” and “at scale”) are right there in the definition. By building a program that leverages the audiences of hundreds—or even thousands—of partners, companies can control their marketing costs, reach new customers and improve the performance of their marketing efforts.