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Partnership marketing—historically known as “affiliate marketing”—offers a number of potential benefits to brands that are willing to employ the technique.
The term refers to any outcome-based partnership enabled at scale by digital technology, and two of the advantages of the method (“outcome-based” and “at scale”) are right there in the definition. By building a program that leverages the audiences of hundreds—or even thousands—of partners, companies can control their marketing costs, reach new customers and improve the performance of their marketing efforts.
However,

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