Avocados From Mexico, Pepsi and Doritos Won the First Half of the Super Bowl on Twitter

Salesforce pulled some stats

Illustration: Yuliya Kim; Sources: Minnesota Super Bowl Host Committee

While the Philadelphia Eagles and New England Patriots battled it out on the field in the Super Bowl, plenty of brands, as usual, were playing it out online.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.