Los Angeles Rams quarterback Jared Goff might not have any endorsement deals with Bird scooters, but his cartoonish digital likeness does—the digital Goff recently appeared with the company’s latest Bird One model in an Instagram post to boost its launch.
The avatar was created by Bitmoji rival Genies for its new talent firm, Avatar Agency, which negotiates brand partnerships on behalf of these digital doubles of a roster of star musicians and athletes ranging from Cardi B and Blink 182 to basketball player Carmelo Anthony and former Oakland Raiders running back Marshawn Lynch.
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