This Agency Negotiates Contracts for Cartoon Avatars of Celebrities

Bitmoji rival Genies' Avatar Agency is part of a growing category VCs are calling 'synthetic media'

genies bitmoji celebrity instagram avatar agency
Genies makes digital version of real people and has enlisted a roster of celebrities for its Avatar Agency. Genies

Los Angeles Rams quarterback Jared Goff might not have any endorsement deals with Bird scooters, but his cartoonish digital likeness does—the digital Goff recently appeared with the company’s latest Bird One model in an Instagram post to boost its launch.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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