Autoplay Video Ads Are Coming to Facebook Messenger

A ‘super-small percentage’ of people are in the test group

The same autoplay video ads that have been available for Facebook’s News Feed and Instagram are coming to Messenger. Getty Images

Facebook Messenger users, brace yourselves: Autoplay video ads are coming.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.