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Google’s conversational display ad platform, AdLingo, is partnering with chatbot maker Automat to expand its interactive display ad business.
Automat, a company based in Montreal that designs bots for beauty brands like L’Oreal, Vichy and CoverGirl, will integrate its artificial intelligence frameworks with AdLingo’s message-prompt ads that appear across hundreds of millions of websites, thanks to Google’s network. AdLingo, an outgrowth of Google’s experimental Area 120 incubator, first introduced its conversational inventory last October.
“We’re looking to have more conversations with more consumers in more places, and obviously, the surface area of Google’s network is massive,” said Automat co-founder and CEO Andy Mauro.