Want to Attract Younger Consumers? Just Be Yourself

To most effectively tap into Gen Z and millennials, personalized and transparent communication is key

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The consumer is more and more aware every day of marketing “hype” and language that is not authentic to the brand or corporate mission. Gen Z and millennials are acutely aware of this and will expect nothing less and can see through it all. This differs from their predecessors on many fronts. They’re digital natives who think greener, expect more from the companies that they buy from and love authenticity.

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