Ad Tech

August Spark Wants to Become a One-Stop Shop for Ecommerce Companies

Its led by the former CEO of Undertone

Melissa Lopez and JJ Bannasch are the former co-founders of Katana.BVAccel
By Ann-Marie Alcántara

April 5, 2019

Michael Cassidy, the former CEO and chairman of ad-tech company Undertone, wants to create an agency that can do more than just build an online storefront.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

Recommended articles
Related Articles

Performance Marketing

Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots

By Lauren Johnson, Ann-Marie Alcántara

Performance Marketing

This Ad Marketplace Uses Packages as a Prime Advertising Space

By Ann-Marie Alcántara

Performance Marketing

For Some Publishers, the Holiday Season Is a Key Way to Boost Ecommerce Sales

By Ann-Marie Alcántara

Performance Marketing

New Report on Cannabis Usage Shows a Diversified Consumer Base and a Growing Interest in CBD

By Ann-Marie Alcántara

Microlearning
View All


How to Use Video at Every Stage of the Customer Journey


Maximize the Value of First-Party Data for Today and Tomorrow


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework

You Might Like


Are Deals and Savings the Best Way to Reach Uncertain Consumers?

By Matthew Tilley, Senior Director of Content Marketing, Vericast


Busting 5 Common Myths About AI in Content Creation

By Connatix


Dealing With Data Depreciation the Right Way

By PwC x Adobe


Why Nielsen’s Failure Is an Opportunity for the Industry

By Kasha Cacy, Global CEO, ENGINE