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Michael Cassidy, the former CEO and chairman of ad-tech company Undertone, wants to create an agency that can do more than just build an online storefront.
First he used his firm, August Spark, to acquire BVAccel, a marketing agency dedicated to helping brands build up their online storefronts—and a Shopify Plus partner. Now, BVAccel is acquiring Katana, a media agency for an undisclosed sum. The vision behind the acquisition? Combining that ability with strategic and creative services to help ecommerce companies thrive online.
“Our original plan was to buy a bunch of separate companies and operate them independently,” Cassidy said.