Audio Offers a Wealth of Marketing Opportunities, and It's Time for Brands to Find Their Niche

With digital on the table, it extends far past just AM/FM

As technology frees consumers to program their own media menus, digital audio has never held more appeal. The ubiquity of smartphones, along with the rise of voice-activated speakers and cars with in-dash entertainment systems, has empowered consumers to exert more control over their audio choices, be it podcasts, music, sports, spoken word or audiobooks. Such a wealth of options also offers great opportunity for marketers. But not all audio is equal, and the trick is to decide which audio works best for your brand.