A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

Facebook can bypass not only traditional providers, but also services such as Netflix and Amazon, when it comes to widespread distribution and advertising opportunities.


Facebook has done it again–at least, it’s about to. The social media juggernaut is notorious for forward-thinking strategies such as acquiring Instagram and Oculus VR and launching live videostreaming. It’s never been the platform that rests on its laurels. Now, it stands at the forefront of a video revolution.

The explosion of Facebook Live hints at its potential for broadcasting major events and engaging viewers in ways standard channels struggle to do. Imagine online access to the Super Bowl streamed through a Facebook TV application that connects to users’ big screens.

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