A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

Facebook can bypass not only traditional providers, but also services such as Netflix and Amazon, when it comes to widespread distribution and advertising opportunities.

Facebook has done it again–at least, it’s about to. The social media juggernaut is notorious for forward-thinking strategies such as acquiring Instagram and Oculus VR and launching live videostreaming. It’s never been the platform that rests on its laurels. Now, it stands at the forefront of a video revolution.