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ATTN: teamed up with Lena Waithe, the Dove Self-Esteem Project and BBH Entertainment on Girls Room, a five-episode scripted series that can be viewed exclusively on Instagram’s IGTV long-form video platform.
Girls Room is produced by Dove, Unilever Entertainment and issues-driven media company ATTN:, in partnership with Hillman Grad, Waithe’s production company, and the series is directed by Tiffany Johnson.
Creative agency BBH co-created the idea for Girls Room and serves as executive producers.
The series examines “the pain and power of female adolescence” as experienced by five girls growing up in today’s social media world, and the episodes were designed to reach teen girls the way they communicate today, peer-to-peer and via their smartphones.