Fishbowl

ATTN: Is Latest Digital Content Company to ‘Pivot’ to Video

L.A.-based startup's writing and editing staff has been disbanded

By Richard Horgan

August 4, 2017

A quick look at the ATTN: home page and Twitter feed shows that short-form video is front and center. Late this week, that focus was solidified by means of an increasingly familiar operational move known colloquially as the “pivot” to video.

Richard Horgan
@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Recommended articles
You Might Like

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}