ATTN: Is Latest Digital Content Company to ‘Pivot’ to Video

L.A.-based startup's writing and editing staff has been disbanded

A quick look at the ATTN: home page and Twitter feed shows that short-form video is front and center. Late this week, that focus was solidified by means of an increasingly familiar operational move known colloquially as the “pivot” to video.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
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