According to a fascinating infographic entitled “How Social Media is Ruining Our Minds,” over the course of the last ten years the average attention span has dropped from 12 minutes to a staggeringly short 5 minutes [Editor: Updated to 5 minutes; the infographic has an incorrect statistic]. As a person deeply ensconced in this connected age my experience shows this to be true.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.