As AT&T Gears Up Social Media Customer Service Efforts, A Look at Its Facebook Activity

In the face of the launch of iPhone 4 and unrelenting customer dissatisfaction AT&T has set aside resources to focus more on its customers on social media. This discontent is registered by an average of at least  10,000 mentions of AT&T on social sites each day, the company told AdAge this week — if not more — so the company is responding by ramping up its social media customer service resources.