As AT&T Gears Up Social Media Customer Service Efforts, A Look at Its Facebook Activity

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In the face of the launch of iPhone 4 and unrelenting customer dissatisfaction AT&T has set aside resources to focus more on its customers on social media. This discontent is registered by an average of at least  10,000 mentions of AT&T on social sites each day, the company told AdAge this week — if not more — so the company is responding by ramping up its social media customer service resources.

AT&T is now set to advertise its “social media customer care” on monthly bills and web sites to get more customers to take their service problems to social media outlets.



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