AT&T AdWorks Checks In Mobile Ads With Foursquare

Carrier's ad network developing TV commerce units

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AT&T AdWorks, through mobile ad firm Celtra’s partnership with Foursquare, will let consumers check in to the location-based service via mobile ads served by the carrier’s ad network. AT&T AdWorks will begin testing the unit with an unspecified retailer in the next few weeks, with plans to eventually roll the unit out to other advertisers.

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