The Atlantic Wire Relaunches as The Wire

Spin-off site to roll out new custom ad units

Today, The Atlantic Wire is rebranding as it spins off (in title, at least) from parent The Atlantic. From now on, the 4-year-old news aggregation site will be known simply as The Wire as it adopts a broader editorial mandate and gets a dedicated sales staff.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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