The Atlantic Launches a Paid Product

'The Atlantic Weekly' bets on readers' willingness to pay for curation

For a 155-year-old print publication, The Atlantic has never been shy about digital experimentation—a strategy that, so far, seems to have paid off, considering that the brand’s full-year digital ad revenues exceeded its print ad revenues for the first time in 2012. Now, The Atlantic is placing a bet on its readers’ willingness to pay for curation with the launch of The Atlantic Weekly, a paid tablet magazine.