#AskSeaWorld Reputation Campaign Fails Miserably

EVERYBODY saw this coming.


Can we all please lay the “social media hashtag Q&A for troubled clients” strategy to rest?!

Earlier this week we noted that SeaWorld was about to launch a multi-million dollar campaign to improve its reputation. Based on a quick scan of the results for its #AskSeaWorld hashtag, we have to say that the campaign to date has not been a great success.

John Hargrove, a former employee turned author who is now the exact opposite of a brand advocate, hit The Daily Show last night, and it was brutal:

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