As YouTube Faces Criticism Over Ad Placement, TV Networks Vow Not to Repeat Its Mistakes

NBCUniversal and Sky weigh in at Adobe Summit


Television networks are increasingly betting on a future filled with programmatic advertising, and while Google continues to face criticism over where it displays brands’ ads on YouTube, some TV execs say it could remind marketers to seek safe inventory.

It’s been less than a week since YouTube started facing mounting criticism over brands’ ads appearing alongside content related to terrorism and racism, with major advertisers like Havas UK and brands like Verizon and Johnson & Johnson pulling ads until the problem is fixed.

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