As the NHL Restarts, It Also Starts Up Its #WeSkateFor Initiative

30 teams of content creators will create video for social and digital channels

Players will wear #WeSkateFor Equality helmet decals in support of Black Lives Matter and other social justice movements National Hockey League

The National Hockey League returns to the ice Saturday (Aug. 1) with a five-game slate in its 2020 Stanley Cup Qualifiers, being played in Edmonton, Alberta, and in Toronto.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}