Publishing

As Snap Prepares to Go Public, Will Facebook Steal Its Massive Momentum?

IPO filing highlights user growth, revenue questions

A battle may be brewing between Facebook and Snapchat.
By Lauren Johnson

February 3, 2017

Now that Snap Inc. has officially filed for its initial public offering, investors, marketers and media companies are finally getting an under-the-hood look at the app’s finances and business stats.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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