As Snap Prepares to Go Public, Will Facebook Steal Its Massive Momentum?

IPO filing highlights user growth, revenue questions

A battle may be brewing between Facebook and Snapchat.

Now that Snap Inc. has officially filed for its initial public offering, investors, marketers and media companies are finally getting an under-the-hood look at the app’s finances and business stats.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.