As Publishers Field Controversies, Advertisers Reevaluate Spending Opportunities

This inner turmoil could lead to a shift in brands' willingness to advertise

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Several news organizations have had a change in leadership after internal unrest that has ranged from staff inequality to unequal pay to story selection.

The New York Times, Variety, Bon Appétit and Refinery29 are among the publications that experienced backlash from staffers on social media. But this moment, led by employees who have turned to social media feeds to advocate for better working conditions, feels different than previous missteps. And that could lead advertisers to rethink where they spend in an already hyperconscious environment of brand safety, media analysts and media buyers told Adweek.




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This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.