Emerging Tech

As Once-Hyped Magic Leap Flounders, Agencies Say the AR Market Has Passed It By

The headset startup billed as the future of virtual reality laid off half its workforce this week

When B-Reel technology director Eric Heaton first came across the Magic Leap headset at the Consumer Electronics Show in Las Vegas a few years ago, it seemed to be a “super intriguing” fix for many of the limitations of augmented reality at the time.