As Google Turns 20, What Does Its Future Offer Advertisers?

Chief business officer discusses maintaining competitiveness amid technological change and heightened consumer expectations

Google turned 20 years old this month, and the first Google Doodle appeared on this day in 1998. Since its early days as a project at Stanford University—named Backrub—to rank webpages based on their authority, it has morphed several times over to become arguably the most important media—or technology—outfit in the world.