Google turned 20 years old this month, and the first Google Doodle appeared on this day in 1998. Since its early days as a project at Stanford University—named Backrub—to rank webpages based on their authority, it has morphed several times over to become arguably the most important media—or technology—outfit in the world.
Adweek recently caught up with Google’s chief business officer and svp of global ad sales and operations Philipp Schindler to discuss how he sees the company’s advertising offering evolving, given the pace of technological change.
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