As Germany's Largest Newspaper Adds Facebook Connect, Other Papers Should Follow


While online retailers, restaurant review sites, social networks, and technology-oriented media sites like TechCrunch and CNET have embraced Facebook Connect as a means to encourage registrations and generate page views, perhaps no business sector could benefit more than the struggling newspaper industry.

In a sign that newspapers have begun to understand the opportunity Connect presents for their sites (and their readers), Bild, Germany’s largest newspaper, recently accounced that it would partner with Facebook to allow users to log into the site with their Facebook identities, The Local reported.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in