As Events and Meetings Go Hybrid, Can Real-Time Sentiment Analysis Help ‘Read’ the Room?

The former CEO of Placed and Foursquare has a new venture designed for understanding audiences from virtual stages

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Even as concert venues and business conferences have tentatively welcomed back audiences in person, the virtual world of meetings and metaverses isn’t going anywhere.

The reality of hybrid gatherings’ staying power is what led a former head of location-based marketing companies to focus on creating a software operation that allows organizers to know how well their presentation was being received on desktops.

The new company is called Read. Its founding comes nearly a year after digital advertising veteran David Shim stepped down as CEO of Foursquare.

The premise of Read is no one wants to participate in a boring meeting or an unengaging event.



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