As Beverage Brands Flirt With Cannabis, Mastering Social Media Will Be Key

Opinion: A different set of challenges will emerge

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With the locally legal yet federally illegal U.S. cannabis and CBD (cannabidiol) industry exploding in the past several years, the U.S. beverage industry, with its robust distribution network, has recently emerged from the sidelines, not wanting to miss a potentially huge opportunity.

While some, like Pepsi, are still sitting out for now, many brands are sidestepping the conflicting U.S. federal and state laws and creating partnerships with Canadian cannabis companies, as recreational and medical marijuana sales just became legal across Canada.

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