As Ad Fraud Seems to Be on the Decline, Airbnb and Pepsi Say They’re Seeing Less of It

ANA and White Ops say fraudulent activity will fall in 2017

A report released this week by ANA and White Ops says ad fraud is on the decline in 2017. Getty Images

Some advertisers, including Airbnb and Pepsi, say ad fraud is on the decline this year, though it’s still an ongoing battle they’re paying close attention to.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.