Artisanal Social Media Marketing

Brands want to experiment on new social platforms, which often means doing it by hand


Social marketers are spoiled. Facebook and Twitter have rolled out tools that enable developers to build all-in-one social marketing dashboards. These dashboards so automate the social ad buying process that a brand’s community manager may never need to see its actual community.

However, newer mobile-centric social apps like Facebook’s Instagram and Twitter’s newly acquired video-posting tool Vine have yet to follow their parent companies’ lead. That means brands must deliver content to these platforms post by post, just like any other user.

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