Social marketers are spoiled. Facebook and Twitter have rolled out tools that enable developers to build all-in-one social marketing dashboards. These dashboards so automate the social ad buying process that a brand’s community manager may never need to see its actual community.
However, newer mobile-centric social apps like Facebook’s Instagram and Twitter’s newly acquired video-posting tool Vine have yet to follow their parent companies’ lead. That means brands must deliver content to these platforms post by post, just like any other user.