Artificial Influencers Are Attracting the Attention of Brands

Prepare to see more virtual models in your Instagram feed

Shudu Gram, a South African Instagram model with flawless dark skin and a perfectly symmetrical face, has garnered 130,000 followers since appearing on the platform a little over a year ago. She’s modeled Fenty Beauty lipstick, and she’s currently penning an editorial for a major online publication.

Click for more from this issue

This story first appeared in the August 20, 2018, issue of Adweek magazine. Click here to subscribe.